8 Sep 2011 By Teemu

Kiuruvesi

I got commissioned by Aava & Bang advertising agency to do an illustration for marketing material for a town called Kiuruvesi in southern Finland. A fun gig that went as smoothly as one can realistically expect. The client’s brief was good and clear (as usual) so I was confident in what was needed – and eventually there were few corrections at any stage of the process. Nice to work this way!

As usual, there was bunch of stuff that needed to be included in the image – which in this case would feature couple of kids playing with a milk cart in an idyllic countryside scenery. While the final image would be bigger the most essential stuff needed to fit within a smaller frame so that you could use a tighter crop the image without losing anything important.

I did a bunch of roughs to figure out how to make everything fit and then drew a more polished sketch to send to the client.

Kiuruvesi - First sketch

The kids were pretty much ready to be inked by now but the background was left rough because we weren’t sure if a specific landscape needed to be included in the image.

The kids got an okay but it turned out that the client could use the illustration ahead of  schedule for magazine ads. The turn-around was very short so I got asked if I could just finalize the kids for the ads. I figured the kids would probably need some kind background for the image to make any sense, so I finished the kids and did a quick background based on the rough. I ended up sending three different versions with different colored skies because by that time I no longer had any idea which one I preferred and didn’t have time to sleep on the image either. This one got selected.

Kiuruvesi - Magazine Ad Illustration

Time went by as a appropriate reference photo was searched for the background of the final. Eventually, all I got – along with some minor changes to the rough – was a picture of certain type of bridge that had to be featured. I sketched the background, sent it to the client and after a round of changes and some stuff getting left out, I finally got a go-ahead to finish the image.

Kiuruvesi - Final Sketch 01 Kiuruvesi - Final Sketch 02

That I did.

Kiuruvesi Final

PS. I generally like to work in a way that affords me to go back and easily change things without having it affect the whole image, which means I usually end up with quite a few layers… to put it mildly.

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