Happy new year, folks! I’m a few days late for that, but, hey, the year is still young. And what’s a better way to start the new year than with a couple of big posts with images for the whole year?
So, this is the first batch of the images I did for LSO Foods’ calendar for the year 2008. LSO Foods is a major meat producer in Finland, producing both pork and beef. The calendar itself was produced for the actual meat producers i.e. the farmers that grow the animals. Hence the style of images was slightly romantic, but couldn’t get too cheesy or sweet considering the business is about raising and killing animals for food, and everyone viewing the calendar is well aware of that.
I got a short brief for each month (from the folks at ad agency Oivallus, who did the calendar design), and was then let loose to sketch. Every image had to include the colors of the corporate identity – a certain strong red and blue – which meant that the other colors used had to be fairly saturated and strong too, for the color schemes to appear harmonious and work.
January: Price Boar. Initially, the two men of the house looked more alike.
February: Laskiainen. On Shrove Tuesday, it’s a tradition in Finland to do just what the kids are doing in the image – in addition to eating a certain type of bun with whipped cream.
March: Piglets and promoting a new web service, which I’m clearly not promoting here, hahah. There’s a logo on the screen on the final image.
April: Unloading piglets. New, excited piglets arriving to the piggery. I used Google Sketchup for the background, which was a good call since I had to do it several times over and that way I didn’t have to worry about the perspective as much.
May: Spring pastures. Letting the cows loose on spring pastures, as well as doing the spring sowing.
June: Juhannus. Celebrating the Midsummer in Finland includes everyone escaping to their summer cottages, raising the Finnish flag, eating loads of sausages, drinking too much, bathing in a sauna & doing skinny dipping, drunkenly pissing over the side of a rowboat or trying to swim across a river too wide and drowning. Makes me swell with pride and patriotism.
I’ll be posting the second batch in the near future, so stay tuned for that.